MyGlamm has joined forces with the prolific filmmaker and television personality Karan Johar to introduce a captivating line of lipsticks named ‘Pout.’
MyGlamm is a dynamic and innovative cosmetics brand that has carved a niche in the beauty industry by redefining the way individuals approach makeup. Committed to blending luxury with accessibility, MyGlamm offers a diverse range of high-quality beauty products, from vibrant lipsticks to versatile eyeshadow palettes. Known for its emphasis on innovation, MyGlamm constantly introduces cutting-edge formulations and collaborates with influential personalities like Karan Johar to bring forth trendsetting collections. With a customer-centric approach and a mission to empower individuals through makeup, MyGlamm has become a go-to destination for beauty enthusiasts seeking sophistication and style.
In a groundbreaking collaboration, renowned cosmetics brand MyGlamm collaborates with Karan Johar to introduce a new range of lipsticks named ‘Pout.’ Timed perfectly for the winter festive season, this collaboration not only marks Johar’s debut in the beauty industry but also promises a blend of luxury and affordability. The collection, consisting of 10 exquisite shades, aims not only to enhance volume but also to hydrate lips, ensuring a glamorous and festive touch to the makeup routine.
The ‘When in Doubt Pout’ Campaign: My Glamm
Accompanying the launch is a captivating campaign titled ‘When in Doubt Pout,’ strategically designed to popularize this empowering phrase and instill a sense of confidence during moments of uncertainty. MyGlamm, through this campaign, seeks to redefine the significance of a ‘pout’ by turning it into a symbol of self-assurance and empowerment. The campaign, announced on Facebook, aligns seamlessly with the ethos of the lipstick line, making a bold statement in the world of beauty.
The Exquisite Range of Shades: My Glamm
The ‘Pout’ lipstick line boasts a spectrum of 10 enchanting shades, each meticulously crafted to not only impart vibrant festive colors but also to provide a volumizing and hydrating effect. From the bold and daring ‘Power Pout’ to the elegant ‘True Pout,’ and the playful ‘Poutitude,’ each shade in the collection is poised to become a statement piece. Other noteworthy shades include ‘Pout it Out’ and ‘Wine N’ Pout,’ adding a touch of allure and sophistication to the lineup. Priced at an affordable Rs 799, these lipsticks bring luxury within reach for makeup enthusiasts.
Innovative Formula for Lasting Impact
The ‘Pout’ lipsticks are not just about aesthetics; they boast a highly pigmented formula enriched with ginger oil and macadamia seed oil. Beyond adding a burst of color, this innovative combination ensures deep hydration, promising luscious and moisturized lips. The lightweight formula is designed for extended wear, making it ideal for those long festive nights. The bullet-shaped case adds a touch of sophistication to the packaging, promising a luxurious experience at a price point that doesn’t break the bank.
Winter Festive Aesthetic and Accessibility
The aesthetic appeal of the ‘Pout’ line is further heightened with its metallic gold packaging, perfectly complementing the winter festive theme. This attention to detail not only enhances the visual allure of the product but also reflects the spirit of celebration. MyGlamm has strategically made the collection accessible through various channels, including its shopping app and website, as well as the e-commerce store of multi-brand beauty retailer Nykaa. For those who prefer the traditional shopping experience, the lipsticks are also available at Shoppers Stop’s brick-and-mortar department stores.
MyGlamm‘s collaboration with Karan Johar has undeniably set a new standard in the world of beauty. ‘Pout’ not only introduces a range of glamorous lipsticks for the winter festive season but also encapsulates a spirit of confidence and empowerment. With a thoughtful campaign, a palette of exquisite shades, and an innovative formula, this collaboration promises to redefine the lipstick experience, making luxury accessible to all. As beauty enthusiasts eagerly embrace ‘Pout,’ it becomes clear that MyGlamm and Karan Johar have successfully blended sophistication, affordability, and empowerment in this groundbreaking venture.
