Myntra has introduced global women’s fashion accessories brand, Parfois, to the Indian market. It aims to explore the collaboration that brings 250+ chic handbag designs to Indian shoppers at an attractive average price of ₹2,000. Discover the brand’s journey, style offerings, and launch offers.
In a fashion-forward alliance on Dec 20, 2023, Myntra, the fashion arm of Flipkart, has unveiled the arrival of Parfois, the esteemed clothing and accessories brand, to the Indian market. Marking its debut with over 250 exquisite handbag designs, Parfois joins forces with Myntra to capture the hearts of trend-conscious Indian consumers.
Parfois: Elevating Women’s Fashion Worldwide
Founded in 1994 by Manuela Medeiros in Portugal, Parfois has grown into a global sensation, specializing in women’s bags, shoes, apparel, and an array of accessories. The brand’s commitment to quality, trendiness, and accessibility has propelled it to over 1,000 stores in around 70 countries by 2019.
Parfois x Myntra: A Fashionable Partnership
Parfois’ foray into the Indian market through Myntra brings a curated selection of 250+ handbag designs, reflecting the brand’s commitment to versatility and chic aesthetics. With an average retail price of ₹2,000, Parfois aims to cater to the discerning taste of Indian consumers, particularly the fashion-forward GenZ and millennial demographics.
Myntra’s Vision for Global Accessories
Jayanti Ganguly, Vice President of Business at Myntra, expresses enthusiasm about the collaboration, stating, “As the sense of style evolves across the country in line with global trends, we are seeing an increased appetite for trend-first accessory brands.” Ganguly sees Parfois as a perfect fit for Indian women seeking elegance and style in their handbag choices. The launch is set to enhance platform’s international brands portfolio, especially in the thriving global accessories segment.
Parfois’ Launch Strategy and Offerings on Myntra
The partnership is to offer a range of handbags, totes, and slings with simple yet trendy designs in a variety of colors. The brand’s presence on Myntra’s platform will focus on capturing the essence of its products, including slings, totes, mini bags, clutches, and laptop bags. Myntra’s robust on-app channels and social commerce offerings will play a pivotal role in elevating Parfois’ visibility and brand recall among Indian consumers.
Launch Offers and Customer Benefits
To entice Indian shoppers, this collaboration is launching special offers, including a flat 20% price reduction. This strategic move aims to create a buzz around the brand and make it accessible to a wider audience, aligning with the commitment of these brands to offer quality products at attractive prices.
Parfois CEO’s Perspective on the Indian Market
Susana Sánchez, CEO of Parfois, expresses excitement about the brand’s entry into India, one of the most significant markets. She sees this collaboration as a crucial step in the brand’s global expansion, anticipating a remarkable experience in connecting with new customers and exploring new regions worldwide.
Parfois and Myntra – A Fashionable Fusion
As Parfois debuts in the vibrant Indian market, its collaboration with Myntra promises to redefine women’s fashion accessories. With a rich history, a commitment to quality, and a stylish product lineup, Parfois is set to leave an indelible mark on the Indian fashion landscape through the fashion-forward platform provided by Myntra. As Indian consumers embrace this stylish affair, the Parfois x Myntra partnership is poised to make waves in the ever-evolving world of fashion.
The collaboration is poised to revolutionize the Indian fashion market. Parfois, renowned for its chic and affordable accessories, entering through this new platform brings an extensive range of stylish handbags to Indian consumers. This strategic partnership promises to elevate fashion choices, cater to diverse tastes, and further solidify its position as a go-to destination for global, trend-setting brands.
