PM Modi recently has set a milestone by achieving 100 million followers on social platform X.
On Sunday he posted, “A hundred million on @X! Happy to be on this vibrant medium and cherish the discussion, debate, insights, people’s blessings, constructive criticism and more. Looking forward to an equally engaging time in the future as well.”
PM Modi Beats Political Rivals
Modi’s followers count on X puys him way ahead of other leaders such as Samajwadi Party chief Akhilesh Yadav who have 19.9 million, West Bengal CM Mamata Banerjee with 7.4 million, Rashtriya Janata Dal supremo Lalu Prasad and NCP (SP) chief Sharad Pawar 2.9 million followers respectively.
Apart from politicians, Prime Minister Modi has also surpassed global icons including Virat Kohli (64.1 million), international icons like Brazilian football star Neymar Jr (63.6 million), and US basketball player LeBron James (52.9 million
In addition to that PM Modi has also surpassed celebrities like Taylor Swift (95.3 million), pop sensation Lady Gaga (83.1 million), and Kim Kardashian (75.2 million).
On YouTube he has nearly 25 million subscribers while there are 91 million followers on his Instagram account.
Joining X in 2009, Modi has effectively used the platform to engage with the citizens of India as well as international audience. Reportedly, Modi has achieved this staggering growth organically, without any paid promotions or bots.100 millions followers underlines the leader’s influence and reach.
Role of Social Media in Contemporary Politics
In recent decades, social media has transformed politics by enabling direct and instant communication between politicians and the public, bypassing traditional media channels. It allows real-time updates during crises and elections, giving leaders the power to shape narratives immediately. Campaigns use social media to reach out and mobilize supporters through live streams, hashtags, and targeted ads. Politicians engage directly with constituents, fostering connections and responsiveness. Social media also helps in building personal brands by sharing personal stories and achievements, making politicians more relatable. It effectively influences public opinion and counters opposition narratives. It plays a major role in shaping public image through direct communication, engagement, visual appeal,etc.
What is X Platform?
Formerly known as Twitter, X is a social media platform which allows users to post and interact with short messages known as tweets. Tweets can include text, images, videos, and links. The platform is widely used for news dissemination, and public conversations. In the contemporary times, it has a significant impact on politics, culture, and communication.
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